The guiding light for our company is a simple but mighty trifecta that captures what we stand for. It’s why we exist. We call these three things our North Star because they keep us travelling in the right direction — reminding us why we’re here, where we’re going, and who we’re doing it for.

Our purpose

Building a better world by helping ​our clients and communities ​adapt and thrive

Our ambition

To be one of Canada’s leading ​and most innovative ​P&C insurers

Our promise

Making insurance better

Our values

Staying true to our corporate values helps us to consistently come through for our employees, customers, broker partners, and communities. Our values make us stronger, and they help us understand what we need to do to achieve our North Star.