We’re in it for good

Definity was formed in 2021, in connection with the demutualization of Economical Insurance, to deliver on the evolving needs of insurance customers. We create value through continuous improvement. By investing in businesses and innovations, we help our customers, broker partners, employees, and communities adapt and thrive in a world of constant change. Our long history and experienced leadership give us a depth of expertise that’s respected in the industry. We’re in it for good.

We are one of Canada’s leading P&C insurers. For the past several years, we have made significant investments to reshape our business and build premier market capabilities to help us transform into a digital leader in a large and growing marketplace. Underpinning this is a talented and engaged team with a passion for innovation and high performance. This provides us with multiple levers to continue driving growth and profitability.

The principles that guide us and the processes we follow are designed to support our commitment to making insurance better. Overseen by our Board of Directors, these policies and practices take account of external requirements and are regularly reviewed as necessary.

Definity is guided by our purpose — building a better world by helping our clients and communities adapt and thrive. We strive to be a force to create positive change for our environment, our people, and our communities, now and in the future. Since writing our first insurance policy through the Economical Mutual Fire Insurance Company of Berlin in 1871, we’ve always been neighbours helping neighbours.